Demart strategy is really simple, sell groceries and daily use items like soaps to consumers at bargain prices. Higher footfall in stores translates into higher sales. A fairly large store allows demar to offer a greater variety of products to customers. And coupled with cheap prices, an offer people might be tempted to pick up stuff that's not on their list when they spend more Demart wins.
A couple of days ago, a media report indicated that hypermarket chain DMart closed a deal on a 67,404 sq ft retail space in Central Bengaluru. Why are we talking about it today? Well, it could be signalling a change in strategy for the retail giant. So, let’s dive in.