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Answering questions we've been avoiding
The Colin and Samir Show
Why Are More Creators Not Taking Advantage of This Moment?
On Instagram, there's this shareable nature to it. I think YouTube shorts right now is pure entertainment and you don't really know what you're going to get. Some of the best creators at shorts are building out specific teams for short-form vertical content. Creators who aren't posting a ton of them probably don't have a head of shorts.
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