GaryVee's Digital Marketing Mastery | Experts Unpack Influencer Strategies & Content Trends
The GaryVee Audio Experience
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Navigating the New Marketing Landscape
This chapter explores the transformation of marketing strategies in response to evolving platforms like TikTok and shifting consumer demographics. It highlights the journey of the footwear brand Chinese Laundry and its various labels, emphasizing the importance of community engagement and organic marketing. The discussion also delves into the strategic use of influencers in connecting with diverse audiences and the significance of understanding consumer insights for effective brand positioning.
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