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4min chapter
Mark Roberge (Stage 2): How HubSpot Became PLG
BUILD with Blake Bartlett
PLG - What's the Right Use Case?
Marketing software company HubSpot is launching a new product called PLG. It's aimed at helping small businesses sell their products to larger companies. But it took the company four months to figure out how to make this work for its customers. Now, they're hoping to expand into other areas like CRM and e-commerce.
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