Are You Fishing in the Right Pond?
2Bobs—with David C. Baker and Blair Enns
The Strategic Shift from Niche Dominance to Market Expansion
This chapter discusses the evolution of market positioning, stressing the significance of establishing a niche before branching out into adjacent markets. Using examples from companies like Amazon and Salesforce, it encourages business owners to evaluate their market strategies and to remain proactive in their pursuit of dominance.
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