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20min chapter
Part 4: Sales - The Most Powerful Communication Elements
The New Generation Entrepreneur Podcast
Building Trust and Creating Demand
The chapter delves into strategies for building trust in problem-solving abilities and leveraging it in communication elements like sales calls and messaging. It emphasizes creating demand by consistently highlighting offers across various platforms without hard selling. Techniques such as the 'one and more' method, using case studies, and storytelling are discussed to create demand gaps and establish credibility with the audience.
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