The Right Strategy Is Not Optimization, but Innovation

I actually think as an industry, like we've probably become too silo, too focused on and too narrow minded. Sometimes when you look at the most impactful piece of your growth model, the right strategy is not optimization, but it's more an innovation. And in an upspots case, we got to a point where actually the biggest lever on our model was creating a whole new product. So there's a whole spectrum of, like pure optimization to pure innovation, and a bunch of strategies that live in between. Your yours would be, i would say, not in the middle of the spectrum, but not purely on the optimization. Bcause it's not always the

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