Is the “godfather of influence” still relevant?
Nudge
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The Power of Persuasion: Cialdini's Principles Today
This chapter explores the ongoing significance of Dr. Robert Cialdini's principles of influence in relation to modern job skills, while also examining how our decision-making processes rely on subconscious biases. It highlights both historical perspectives on human behavior and the application of Cialdini's work to navigate the complexities of social influence in today's information-rich environment.
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