
Ep. 33. 1Q25 Ad Results Flurry, A Critique of Mark Zuckerberg’s Take on AI Advertising and GDP + Ads101 on Digital Advertising With Butler/Till's Scott Ensign
Madison and Wall Podcast
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The Evolution of Mobile Advertising and AI Integration
This chapter explores the integration of mobile advertising within broader marketing strategies, emphasizing mobile-specific inventory and partnerships with supply-side providers. It also discusses the role of AI in enhancing advertising for businesses of all sizes, particularly aiding smaller companies in navigating complex media buying processes.
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