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S04.EP02 - How to Build Community

JUST Branding

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The Importance of Omnidirectional Branding

I was going to say we're talking very much virtual communities, right? But there are there are physical communities, you know, like Formula One. So I think that as part of your arsenal as you're building your brands, think through how that element's going to work. It can become a product, a whole channel on its own right and a way of listening as well. Yeah, brilliant. No, absolutely. I'm just keeping my my structure really simple at the moment, but as time goes on, I imagine I could I could look at that.

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