How To Meet Your Customers Where They Are With ABM
B2B Marketing Exchange
00:00
Marketing Automation - What's Next?
The a b m team has been working on an automation programme for six months. The aim is to make sure that all sales and marketing efforts are driven by the right content, data and c t as along a long running journey. A recent example of this involved reaching out to government relations people in the military who had never heard about it before. It was not specific to any one em part of the military, but i just spoke about it in general. I car, so let's put all the pieces together. So this is like a day intho life, like what we're going to take all the service now, pieces we just talked about. And then if you can touch on
Play episode from 27:48
Transcript
