2min chapter

The Pulse by Wharton Digital Health cover image

Doug Hirsch, GoodRx, on how a traditional retail experience can be revolutionary

The Pulse by Wharton Digital Health

CHAPTER

Introduction

Dug Hurst is the co-founder and CEO of gutarex. He was an early employee at both ahu and base book, where he helped create some of their major products. In our conversation, we focus more on how he keeps the consumer experience at the centre of everything he does. We talk about his antpnereal journey from gutarex over ten years ago to ipo in september last year.

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