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Mastering the Solo Game: How to Run A One-Person Marketing Department

Marketing Spark (The B2B SaaS Marketing Podcast)

CHAPTER

The Importance of a Partnership With the CEO

The best marketing happens when there's a partnership between the CEO and the head of marketing. At Doc, we're an eight person company, so I'm reporting directly to the CEO. For us, it was setting really clear expectations. He used to be the VP of marketing at Lattice. So he knows that his time could easily get sucked into it just because he's interested in it.

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