The Importance of Personalization in Sales Processes

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There's a company that I work with that started with the sales lead motion and then moved to a PLG motion. And not only did it feel like they didn't really care, right? Like there was just no personalization. There were real questions that I had that would have allowed me to increase the price point that I was buying at. But I had nobody to ask because I replied to the onboarding email, not realizing it was a no reply and nobody replied. It went into the ether. So I think there's also opportunities that are being missed to create those shorter sales cycles to upgrade people to paid accounts.

As the founder of Sales Team Builder LLC., Leslie Venetz spends her time helping commercial teams build repeatable processes and winning playbooks that produce revenue.

She chats with Daniel about the things that encourage marketing success, like ensuring consistency in messaging, reassuring prospects that sales and marketing have their best interests at heart, and avoiding overly flowery language in sales copy.

Plus, if you aren’t using cold-calling as a channel, find out why Leslie thinks you may not have what it takes to win in a sales environment.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

0:00 Background

1:49 Embracing a Sales-Led Approach

3:18 Outbound vs. Inbound Sales

13:57 Marketing Success

19:30 Improving Efficiency

32:50 A Hill to Die On

Follow Leslie:

LinkedIn: https://www.linkedin.com/in/leslievenetz/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials