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The Evolution of the Blue Ocean Strategy in the Digital Age

Capability Amplifier

CHAPTER

The Importance of Creating More Value

Increase and elevating the value of your product means focusing on an always increasing valued customer who expects more. Working with the most expensive and highest end clients and customers is, I mean, that's a service. And then one that you've said before that is tied to this, but it's a separate line item, which is the willingness to experiment, iterate and test to find breakthroughs.

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