Podcasts reach 10% share of ear, Amazon's building an SSP, & more.
Sounds Profitable
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The Rise of the Cross Platform Listener
The share of ear study turns nine years old. A mattress firm's branded podcast drives in-store sales with iHeartMedia. Odyssey debuts a new study, The Rise of the Cross platform listener. DigiDay breaks down key differences between Gen Z and Gen Alpha for brands.
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