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13min chapter
Increase Revenue Big Time By Niching Down
STRonomics
Niche Marketing Strategies for Property Businesses
The chapter emphasizes the benefits of niche marketing in property businesses, using examples of successful targeting such as pet-friendly accommodations. It discusses the fear of narrowing the target audience but showcases how committing fully to a niche can lead to increased revenue and customer satisfaction. The importance of showcasing specific amenities and themes to attract the right audience is highlighted, emphasizing the need to cater to the demographics and desires of potential guests.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode