What's the Story of Your Business?

In two thousand 16, a, we were using fath facebook age target at exact accounts. And then when i looked out in the world, i saw that nobody was doing marketing this way. Nobody was thinking about gon to market this way. We eventually shot ofthe bougle ads and recognize that the bugolads were not part of that mix. It's literally social and podcash driving this but attributions saying, direct traffic, an organic sere were all the revenue is coming from. That's the attribution mirage that ive been talking about for a very long time. I i scaled up to millions of dollars in net new revenue on a 30 million dollar business at that