The toolbox is nice for placing it in a method landscape, but there's more. The real beauty of the core model is when you use it to cooperate because these simple terms are kind of intuitive. You can explain this model in two minutes and everyone understands because it's pure logic. It's common sense put in a system. So and that's why it's so well suited for cooperation.
Are Halland has worked in digital product development, strategy, design, and communication for over a quarter of a century. During that time, he created the core model, a tool for designing websites and products that align business goals and user needs. He has now written a book about the core model, which is due to be published later this year. In this conversation, he explains what the core model is and how it can help us create more effective digital products.
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