2min chapter

The Intelligence from The Economist cover image

Antitrust, the process: America’s competition cops

The Intelligence from The Economist

CHAPTER

The Tato Revolution: From Tradition to Iconic Snack

This chapter explores the innovative history of Tato crisps, focusing on the cheese and onion flavor that transformed the crisp industry in Ireland. It highlights Joe Spud Murphy's pioneering use of artificial flavoring and the impactful marketing strategies exemplified by the mascot Mr. Tato.

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