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The $40m bet that made South Korea a food and cultural power
The Hustle Daily Show
The Korean Wave and Tears
South Korea is just really having a moment in the popular culture. Is there anything to suggest that this is connected to their Gaster diplomacy campaign, or is it maybe just more of a happy coincidence correlation type of deal possibly? There is a specific name for what you're mentioning. It's called the Korean Wave, and it's real. South Korea was ranked 23rd when it came to that popularity index of countries. So we may just be at the beginning of it.
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