How to Optimize Your Supply Path in 15 Minutes -- Dan Greenberg // Sharethrough
MarTech Podcast ™ // Marketing + Technology = Business Growth
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Does the Real Estate Matter When You're Running an Ad?
How much does the real estate actually matter when you're running an ad? i've done programmatic vertising, and i feel like a lot of the adds, or these tiny little banner ads that are just barely legible across the page. It's not the pix size, the that matters. It's whether that ad is comprehended or not. In almost every case it's comprehension. You design adds for humans and you design them for comprehension. What will naturally follow out of that is better performance.
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