The Importance of Meta Content in Startups

meta content is basically the thing that people do when they write about like byproducts of their work, even if they are not directly related to acquiring customers. We have an example in here of copper, the CRMs, their process of rebranding the company. Another one from Intercom about how they learn to scale a sales team. Like none of these things are directly related to the products that those companies offer. But you can actually, these articles are interesting almost because the writers have free reign to just tell the story that they want to tell. And part of it is just building a product that's extensible.