Market Research for Copywriting | The 3F-3D Framework to Uncover Your Market's Deepest Desires
Breakthrough Marketing Secrets
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How to Be Effective as a Copywriter
People are going to make their decisions based on emotional motivations, right? Based on their fears, frustrations and failures. And then they're going to justify those decisions with logic. That's how we work as human beings. We are not logical robots. If you want to be effective as a copywriter, my call to action for you at the next episode ask yourself how you can use this.
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