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019 Power of a Point of View: Play Bigger Unplugged

Lochhead on Marketing

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The Power of Point of View

When I was a CMO at Mercury we trained the entire company in how to deliver our point of view. We took them away from PowerPoint and taught them how to literally go to a whiteboard and using visuals with a talk track deliver the POV. No free form jazz when you go to see the rolling stones they don't break into a three hourFreeformJazz version of Rolling Stones' hit "Jump Jacks" They do it the same way every night there's no three hour jam and there's no flying off on your own so the three things again I'd leave you with around point of view legendary marketers mark at the point of view not the product POVs are timeless messaging can

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