Why are so many consumers dining on a deal?
This week’s episode of the Restaurant Business podcast A Deeper Dive features David Portalatin, SVP and food industry advisor for the data and technology firm Circana.
Circana just released a report showing that 29% of consumers are dining on a perceived deal, a historically high percentage. That has also grown over the past couple of years at a rate not seen since the Great Recession.
David on the podcast discusses that report and the factors behind consumer budget dining.
This is a fascinating conversation. We talk about price increases, the types of deals being run, how that’s changed over the past 15 years and how restaurants can adjust to these issues.
This is a major issue affecting all restaurant operators today and could continue to impact them over the coming months.
