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“The United States of Young Photographers” and Photo Books of 2021

B&H Photography Podcast

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Are You Able to Pre-Sell a Lot of These Books?

A number of the organizations i had also worked with when i was working at aperture, and so really most of them were organizations that, between lorn and i, we had some previous contact with. We also offered an honorarium to each of the organizations. Our model is based on pre sales. And we set a goal to determine that it's not just about the money. It's about determining that there's an audience for the project, right? That we're not killing trees to make books just for our own ego, but becausethere's an audience of people i'm interested in receiving it.

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