Exploring a 20-Year Career Journey in Performance Marketing and Brand Growth

Tye DeGrange is the founder and CEO of Round Barn Labs, a performance and affiliate marketing company that has worked with companies like Oculus, thredUp, ModCloth and Nextdoor. Prior to that he had career stints at Amazon, eBay and Commission Junction. He grew up on a horse ranch in Northern California!  He's also a husband and the father of two kids. In today's conversation we discussed:

* What life was like growing up on a ranch and the work ethic that instilled in him

* Tye's parenting philosophies and the books they're rooted in

* His relationship with social media and its influence on his kids

* How he met his wife -- possibly my favorite story yet!

* The importance of consistency, simplicity and a well-structured day

Listen or watch Startup Dad on Apple, Spotify, YouTube, and Overcast.

—

Where to find Tye DeGrange

- LinkedIn: https://www.linkedin.com/in/tyedegrange/

- Twitter / X: https://twitter.com/TyeDeGrange

- Round Barn Labs: https://www.roundbarnlabs.com/

Where to find Adam Fishman

- Newsletter: startupdadpod.substack.com

- Newsletter: www.FishmanAFNewsletter.com

- LinkedIn: https://www.linkedin.com/in/adamjfishman/

- Instagram: https://www.instagram.com/startupdadpod/

—

In this episode, we cover:

[1:58] Welcome

[2:33] Tye’s professional background

[5:57] Work ethic from ranch childhood; the story of round barns

[10:24] How Tye met his wife

[12:07] Tye’s kids

[14:11] Their decision to start a family

[20:13] His earliest memory of being a dad

[21:32] Most surprising thing about being a dad

[23:15] Advice that resonates with Tye

[25:35] Parenting frameworks

[33:29] Where Tye and his partner don’t align

[36:18] His kid’s relationship to technology

[42:38] What did Tye give up to be a dad?

[45:33] A mistake Tye made as a dad

[47:47] Balance work/life

[50:34] Follow along with Tye

[51:20] Rapid fire—

Show references:

How To Raise Successful People: Simple Lessons for Radical Results by Esther Wojcicki: https://www.amazon.com/How-Raise-Successful-People-Lessons/dp/1328974863/

Yellowstone: https://www.imdb.com/title/tt4236770/

Bob Feist invitational: https://bfiweek.com/schedule/

Cool Gray City of Love: 49 Views of San Francisco Hardcover by Gary Kamiya: https://www.amazon.com/Cool-Gray-City-Love-Francisco/dp/1608199606

National Lampoon’s Vacation: https://www.imdb.com/title/tt0085995/

Fountain Grove, Ca: https://en.wikipedia.org/wiki/Fountain_Grove,_California

Oculus: https://www.meta.com/quest/quest-3/

ThredUP: https://www.thredup.com/

ModCloth: https://modcloth.com/

NextDoor: https://nextdoor.com/

Amazon: https://www.amazon.com

Ebay: https://www.ebay.com/

Commission Junction: https://www.cj.com/

Salesforce: https://www.salesforce.com/

Bowflex: https://www.bowflex.com/home

StubHub: https://www.stubhub.com/

Baby Bjorn: https://www.babybjorn.com/

Bringing Up Bébé: One American Mother Discovers the Wisdom of French Parenting (now with Bébé Day by Day: 100 Keys to French Parenting) by Pamela Druckerman: https://www.amazon.com/Bringing-Up-B%C3%A9b%C3%A9-Discovers-Parenting/dp/0143122967

Simplicity Parenting: Using the Extraordinary Power of Less to Raise Calmer, Happier, and More Secure Kids Paperback by Kim John Payne and Lisa M. Ross: https://www.amazon.com/Simplicity-Parenting-Extraordinary-Calmer-Happier/dp/0345507983/

Lion King: https://www.imdb.com/title/tt0110357/

Sing 2: https://www.imdb.com/title/tt6467266/

The Goonies: https://www.imdb.com/title/tt0089218/

Daniel Tiger Potty Episode: https://pbskids.org/video/daniel-tigers-neighborhood/2328918496

—

For sponsorship inquiries email: podcast@fishmana.com.

For Startup Dad Merch: www.startupdadshop.com 

Production support for Startup Dad is provided by Tommy Harron at http://www.armaziproductions.com/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit startupdadpod.substack.com