1054: Maximizing Your Pipelines and Funnels of Opportunity with Kara Smith Brown
How to Be Awesome at Your Job
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Navigating Markets and Communication
This chapter focuses on the significance of understanding Total Addressable Market (TAM) in the B2B sector and the role of acquiring customer data for effective marketing. It also explores the importance of genuine communication in both personal and professional settings, emphasizing the distinction between superficial advice and true expertise. By fostering collaborative dialogue and leveraging intent data, businesses can enhance their engagement strategies and strengthen their positioning within organizational discussions.
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