S2 E18: Talking bootstrapping a brand profitably from 0>1 with Cammy.
Ecom Gold
00:00
The Economics of Shipping Costs
In Australia, we were offering always standard post. Then I changed it to express and the conversion rate really jumped. And then I was like, let's see what happened if I move it back. And the conversion rate just dropped. So I think express really matters. When you ship out of a Chinese through PL, that's not an option. That is not ideal for us. We'd much rather go profitably slower in Australia and build out the brand. The last thing we need is to have $100,000 of stock in America that we can't move profitably. It's very frustrating because everyone conditioned to thinking you get one to three day shipping? And ours appetizing like
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