
151: Sophisticated Prospecting and the Three Ts of Sales with Tom Barnes
Sales Success Stories
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MedPIC - The Qualifying Tool
MedPIC is the qualifying tool as a part of force management, or call it command of the message. The definition is being ready to define your solutions to customer problems in a way that differentiates you from your competitors and allows you to charge a premium for your products and services. It's all about differentiated value completely against their pains.
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