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178 | BJ Fogg | The Power Of Tiny Habits: How Small Changes Can Lead To Huge Results

The Greatness Machine

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The Seven Steps to Behavior Design and Redesign

Sally Kohn: I love your work so much. And when I was reading the book, there's a part that talks about the seven steps to behavior design and redesign. How do you use these innovation methods in the service of designing deliberately products and services that will change people's behavior?Kohn: There's a very systematic way you can go through and figure out what is the behaviors we want,. et cetera.

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