The Power of a Thematic Goal

The power of a thematic is just undisputed. Like what is most important right now? That's the answer to question five. And and you know, in thinking about this, the reason I think you and I really like this Everest vision exercise is because we've realized over time that if you don't have that, you can make improvements. But those improvements aren't necessarily all going in the same direction with the same end in mind.