Master Distiller: How I Went From Underdog to Hall of Fame
Front Row Seat with Ken Coleman
00:00
Engaging with Consumers: The Heart of Innovation
In this chapter, the speaker shares insights from their experience in product development, emphasizing the crucial role of direct market interaction and consumer feedback. They highlight how authenticity and personal engagement shape innovations in the spirits industry, and critique the pitfalls of celebrity endorsements. Through humorous anecdotes, including a surprising partnership with a well-known musician, the chapter illustrates the joy and creativity found in collaborative efforts.
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