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#31: How Google Works

English Learning for Curious Minds

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How Does Google Ads Work?

How does Google ads work? Advertisers decide that they want their adverts to be shown for certain searches. Then every time that there is a search, Google shows adverts based on things like how relevant the ad is and how much money it's willing to pay. And as it's an auction, the more an advertiser offers to pay, the more another advertiser needs to offer to pay to compete with them. The most expensive search term last year was best mesothelioma lawyer - $935 per click.

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