The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

204. Evolutionary Ideas with Sam Tatam, Ogilvy’s Global Head of Behavioural Science

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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Having a Checklist Approach to Creativity

Part of, part of the book is exploring so the concept of systematic creativity. And how sort of questions can be really helpful for us to have a bit more of a checklist approach to the creativity. Sometimes that might feel vinarly opposed to creativity, but at least being armed with a bit of a safety blanket of some questions that you can ask. They won't always be relevant, oin all you need is one or two thatsyou just went need one ideahee.

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