A great example of framing is what we call outcomes driven framing being able to start your message or your conversation with herr the outcomes that i want to drive to. All right, so what we're trying to drive to by the end of this meeting is making a decision on x. Now, why is that hopeful? Because everybody in that meeting at that point or t increases the chances that there's a decision that needs to be made. So framing from an outcome standpoint really helps. What's another example of framing? Another example offraming is a what we call strategic framing. This is when you give strategic contexts, or bigger picture context or the 30 thousand foot altitude contexts. It's

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