The never-ending sales cycle...and the balance of goodwill vs sales/conversions | Ep 106
The Game with Alex Hormozi
00:00
How to Build Pressure in the Base of Your Business
Wrigtang: You're depositing good will into a bank account for later extraction. Or you can see it as building up pressure, right? Like you're continuing to pump air into a defined amount of space,. And then the moment you release the valve, like, that's when all the sales start flowing., Wrigtang says.
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Transcript
