The Rise of YouTube Football

This weekend, for the first time since 1967, there'll be no coverage of the master's golf on the BBC. That's what happens when the license fee is frozen for two years with inflation over 10%. Interestingly though, even sky is struggling because the US Open Golf is asking for so much for broadcast rights that so far they won't pay it. It's all part of huge changes in sport that make it increasingly hard to even quite define what sport is. YouTube boxing, esports, golf simulator bars and football clubs as docudramas are just a few examples. Everything has to be faster and bigger. The 2026 FIFA World Cup is expanding from 32 teams to 48 - 108 games