The 48 Laws of Power, Law 37, Create Compelling Spectacles

The best way to use visuals is to organize images and symbols into a grand spectacle that owes people. Appeal to their emotions and they will flock to your spectacle in hordes. The visual, on the other hand, short circuits the labyrinth of words. This strikes with an emotional power and immediacy that leave no gaps for reflection and doubt. Like music, it leaps right over rational, reasonable thoughts.