Terra API Podcast - Stay Fit, Stay Connected cover image

Veri CEO: Anttoni Aniebonam

Terra API Podcast - Stay Fit, Stay Connected

CHAPTER

Navigating Market Dynamics: Vertical vs. Horizontal Integration

This chapter explores the future trajectories of the technology market, focusing on the debate between vertical and horizontal integration as exemplified by companies like Apple and Microsoft. It analyzes the implications of company structures and strategic positioning for achieving market dominance through potential acquisitions and control over hardware and software.

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