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Ep. 174. Nuno Soares: Three-and-a-Half Steps for Selling Food Safety

Food Safety Matters

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Selling Food Safety Investments to Top Management

The chapter explores strategies for presenting food safety investments to top management, emphasizing the importance of framing the issue as aspirational to engage leadership emotionally. It discusses presenting success stories and positive outcomes, highlighting the stakes of inaction, and balancing negative and positive outcomes based on understanding top management's motivations. Additionally, it stresses the importance of follow-up in implementing food safety action plans, dealing with rejection professionally by seeking feedback, and utilizing internal and external support to increase the chances of securing management buy-in.

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