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Ep 302: The Road to 9 Figures with Cody Plofker from Jones Road Beauty (Plus Cody’s YouTube and Meta Ads Funnel Breakdown)
DTC Podcast
How to Optimize for Retention With a Gift of Purchase Offer
It just sets the tone too again for like last time I spent this much at the brand, right? It just, there's this psychological thing like, okay, I guess that's what my order size is kind of thing. Yeah, hopefully theoretically, you know, we're now getting more plus a hundred dollar customers who have money and qualified themselves. And so what we found is not only that, we're pretty early into the testing, but it's looking promising for retention as well. People that are taking this gift of purchase offer are actually more likely to come back,.
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