E005: Attribution Modeling, Branding, Panzerism, Company Acquisition, Ridge Regrets & More.
OPERATORS
The Importance of Relationship Building
Mike: We should totally lost the sense on what direct to consumer was supposed to be, right? He says most companies aren't doing that. "Relationship building is cliche, almost an icky word," but it's like we have somebody on the team who pays a full time salary just to call all the top customers and be like, are you happy? Yeah. It's just what I want to make.""This is actually full of wine. It's 40 ounces of wine.," he adds. 'It's not going to get better'
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