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25. Professor Marie Johnston, Professor Emeritus of Health Psychology at the University of Aberdeen

Real World Behavioural Science

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The Best Ideas Come From Animal Research

"You shouldn't be snobby about where good ideas come from," says Robert West. "The best ideas will always come from the animal research because they're not bogged down and people talking about what they think influences their behavior" He adds that he's dubious about things like getting too tied up with the TDF which asks people what do you think is the explanation for your behavior or somebody else's behavior. 'Rather than an empirical investigation of for our same influences behavior the best influencing of behavior comes from the work with the non-speakers in the world'

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