How to Deal With Cravings

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A craving is not a biological construct in fact over 80 percent of languages in the world do not have the word craving and many languages don't even have the word addiction. Research quite conclusively shows that the best way to kill a craving is to starve it so if you're not hungry you don't have cravings or binge eating can be treated very well by appetite management. Even stricter diets are often better, except for the forbidden fruit effect where you always have to be cognizant that you're making the choice to eliminate these foods rather than that you're selling them.

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What is willpower, really? What are the differences among willpower, self-control, self-discipline, and other related concepts? What are the best ways to become more self-disciplined? What are the differences between enthusiasm and motivation? What are the most effective motivators? What are fixed, performance, and growth mindsets? It's possible to work too hard and thus degrade our productivity; but is it possible to be too productive? What does it really mean to "work"? Why are there so many competing kinds of diet advice? What are the best ways of dealing with cravings? Are there physical, non-psychological correlates for cravings? What are some of the most common or worst mistakes people make with diet and exercise?

Menno Henselmans is a former business consultant turned international public speaker, scientific researcher, and educator. His works have been published in over a dozen languages, and his website was ranked the #1 fitness website by The Huffington Post. He recently published the bestselling book The Science of Self-control: 53 tips to stick to your diet, be more productive and excel in life.

Staff