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Daniel Levitin | Thinking Straight in an Age of Information Overload

The Unmistakable Creative Podcast

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The Importance of Motivation

Being motivated to do something actually matters. There's some effort involved in anything that's worth doing. This is the principle on which IKEA became a multinational brand and a huge success. If you have to build something yourself, even if it's just like with a little IKEA wrench and it's become pre-drilled, building it yourself adds to your sense ofValue.

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