👉Check out Odoo : https://www.odoo.com/r/JKWg ⭐️ Think School’s flagship Communication course with live doubt sessions : https://thethinkschool.com/sp/communication-masterclass/ 👉Introduction: In this episode, we have Vedant Modi, CRO of Vedant Fashions Limited. This company owns Twamev, Manthan, Mebaz and Manyavar-Mohe, Vedant Fashions Limited, was founded in Kolkata in 2002 by Ravi Modi. If you are deeply interested in Brand building, in-store Experience, and the Fashion Industry, this is a must-watch for you! 00:00 - Trailer 01:10 - Introduction 04:00 - Manyavar is bigger than Zara and H&M combined? 8.10 - Strategies to keep deadstock below 3%? 13:45 - Defining products using data points 15:33 - Ganesh’s in-store experience 17:55 - Scaling stores using pincode wise data 21:35 - What data points help you maintain 3% deadstock? 26:35 - Training fashion advisors/ Door-to-door Training? 29:34 - How to start a Manyavar franchise? 33:21 - How does Manyavar choose a prime store location? 36:32 - Do you buy or lease the Manyavar stores? 40:22 - Vedant’s Childhood and and Personal Life 50:50 - How was Manyavar built as a brand in such a large unorganized market ? 53:34 - How to manage working capital ? 56:58 - How did Manyavar manage such a quick and massive growth ? 1:00:1 - Why did Manyavar succeed when others could not ? 1:05:28 - Is there a SAAS data product for small retail stores available today ? 1:05:43 - Why do family run businesses fail to scale to a high level ? 1:11:25 - At what point of profit should a company bring in external auditor like KPMG ? 1:14:30 - Manayvar’s marketing strategy 1:18:30 - Why does Manyavar advertise in theatres? 1:20:06 - How does Manyavar gather insights without research firms? 1:23:24 - Lessons learnt from Pulse’s marketing research 1:27:30 - Different research stages in building a marketing strategy 1:30:53 - How advertising and marketing affects Manyavar's sales? 1:32:45 - Decoding the trend of celebrities marrying after featuring in Manyavar ads 1:34:15 - Why did Manyavar start as a men’s wear brand? 1:36:42 - Breakdown of Manyavar's product range by price and category 1:39:44 - How does Manyavar manage to have 90-95% Free Cash Flow? 1:41:25 - How does it feel to be the son of a billionaire? 1:42:57 - Do you ever feel like your achievements came more easily than expected? 1:45:13 - Do you ever feel the pressure of achieving more? 1:46:35 - How is Mr Ravi Modi as a Boss? 1:47:00 - What are IPO road shows? 1:49:40 - What are the questions investors ask at the roadshow? 1:51:14 - How did you feel when the IPO came out? 1:53:05 - What are the three most important attributes of Mr Ravi Modi? 1:55:40 - Summary Our Best Indian Business Case Studies: 1. Asian paints - https://youtu.be/jGT6ob8hV6M 2. Amul - https://youtu.be/nnwqtZiYMxQ 3. Haldiram - https://youtu.be/Z7P-t_yc8gE 4. Lijjat Papad - https://youtu.be/EdpoEmifW7M Think School is a Digital School that we all deserved, but never had ►►Check out Think School's Online courses: https://www.thethinkschool.com #thinkschool #businesscasestudy #geopolitics Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost.