Controversial Topics in Subscription Pricing with Mather CEO Matt Lindsay
Subscription Stories: True Tales from the Trenches
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Navigating Save Offers and Subscription Pricing
This chapter explores the strategic use of 'save offers' in subscription pricing, highlighting their role in customer retention. It discusses the importance of managing customer interactions and seasonal pricing strategies, while cautioning against potential abuse of discounts. Through personal anecdotes and industry insights, the chapter emphasizes the need for data-driven approaches and open discussions to improve pricing decisions and enhance subscriber loyalty.
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