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The Vergecast
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Walmart's Vizio Acquisition: A New Era in Advertising
This chapter explores Walmart's acquisition of Vizio for $2.3 billion and its implications for advertising technology. The discussion includes the rise of connected TV advertising, consumer privacy concerns, and the competitive landscape against major players like Google and Amazon. The chapter also highlights Vizio's journey and struggles in maintaining product innovation amidst its advertising revenue strategies.
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